Heat hours don't sound very glamorous but just try going into your local supermarket and asking them how many heat hours their roses have had! I bet they don't have a clue and don't even know what they are! That is why you should buy your Valentines Day roses from me!
I know exactly what mine are because my roses are coming directly from the growers greenhouse to my studio because I buy direct. Most flowers will have been from the grower to the flower auction in Holland to a flower distributor in Holland to a Wholesaler in Britain and then on to the final retailer.
Heat hours are hard to explain but the important part is that the longer they are in transit to you the "older the flower gets and the warmer the temperature is during that process the "older" the flower gets.
The only way you could get flowers fresher than mine is to go to the nursery where they are grown!
This Valentines Day I am doing two options. A dozen roses in a traditional bouquet at £40 or a dozen roses in an elegant black box for £50. Either way your Valentine will be thrilled. Order now for delivery on Valentines Day.
p.s. My top tip to keep your roses gorgeous is not to allow the temperature where you keep them to go over 21 degrees - at that point damage is done to the stems that stops them taking up water. Have you ever had roses with bent stems? This is why that happened! Bear this in mind as you walk past those cheap supermarket flowers with the heating blasting straight at them!!